As technology gets more advanced, it is no doubt that digitalization has created a significant impact on many aspects of life. It has changed business models in many industries, and media is no exception. There is an apparent shift in people’s behavior to look for information. Most people in urban cities tend to shift from accessing news through mainstream media (television, newspaper, magazines, and/or radio) to digital media. It is not by chance, it is because the digital media information package is more attractive with various formats. Plus, the contents can be adjusted to the user’s needs.
Accessing information with digital media has never been easier. According to Hootsuite, We Are Social, around 133 percent of Indonesian citizen has mobile subscriptions, while half of the total population is connected to the internet. The data further shows that digitalization is penetrating the lives of Indonesian and giving a massive impact. Thus, with the help of smartphones and internet access, people can access any kind of information anytime and anywhere. For example, when they are commuting to or from work, doing chores, running errands, or even for the sake of killing time.
Titled “The Rise of Online Media Startup: Narasi.tv & Box2Box” CoHive brought a meaningful discussion through one of its flagship programs, CoTalks. The event aims to discuss the rapid change in media that generates a new age of media. The speakers from the respective media startups also explain the development of their audience.
Moreover, this event also touched on the dynamics of the content expressed in various media, specifically podcasts and other multi-platform media, CoTalks brought two influential figures on this industry: Catharina Davy, CEO and Co-Founder of Narasi.tv, and Pangeran Siahaan, Founder of Asumsi and Box2Box.
Catharina Davy explained that Narasi.tv is a platform that focuses on producing high quality & inspiring content. Narasi.tv aims to serve the public edutainment (education and entertainment) products through talk shows, reports, documentaries, as well as interactive platforms, such as their famously known Mata Najwa. It was started as a TV program that packaged in an interesting talk show program, hosted by the founder of Narasi.tv, Najwa Shihab.
When they uploaded the content from television to YouTube, apparently, there has been a significant impact on public awareness about relevant and essential issues. Other than uploading the contents in the social media giants (YouTube, Facebook, Twitter, Instagram) they also upload exclusive content on their own website, www.narasi.tv.
Moreover, they built community engagement through offline activation. The activities consist of empowerment programs for the young generation and events that gain revenue, such as the annual talk show and music concert, namely PlayFest.
Meanwhile, Pangeran Siahaan explained what Box2Box is all about. Box2Box is the first and the biggest podcast network in Indonesia, based on data gathered from Anchor analytics, including Spotify, iTunes, and Google Podcast which has 423.000 users and reached 5.5 million plays in total.
Pangeran further explained that the Indonesian podcast listener’s profile is young and well-educated people. Podcasts are gaining attraction because of their consuming flexibility; podcasts are portable, which means the audience can listen to podcasts anywhere and anytime.
Box2Box aims to partner with more creators to further create not only more quantity of products but the improvement of quality. In the future, they want to create paid-subscription content for the sustainability of the business.
The speed of uploading news content is not the strength that Narasi.tv, Asumsi and Box2Box want to put forward. The content quality is what matters instead of merely the rating for these online media startups. People have many platforms to gain information these days but only a few can give context to understand a piece of news comprehensively. After all, it is up to the audience to take in and choose the best and most impactful ones in their lives.